Review what the scan found

Go through logo, colour, type, voice and imagery and fix anything that’s off.

Your brand lives under Brand in the sidebar, with a page for each part: Logo, Colour, Type, Voice and Imagery. Each one starts from the scan.

• Colour: delete strays, name each colour and give it a role (primary, accent, ground, text).
• Type: check the headline and body faces are right.
• Voice: add words to use and words to avoid. These are what checks look for.
• Imagery: remove photos that don’t belong and describe the ones that do.

Every change is saved as a new version with a note of what changed, so you can always look back.