Brandbook vs
Figma Weave
Formerly WeavyFigma Weave (formerly Weavy) is a node-based canvas for building AI media pipelines, chaining models to generate and edit images and video. Brandbook supplies the brand those pipelines should follow, checks what comes out, and stores and approves the finals.
Building generative pipelines. Chain image and video models with editing steps on a node-based canvas.
The brand every output must follow. Machine-readable rules, a check on every output, and a library with approvals for the finals.
The short version.
Weave is where you build and run generative workflows. Brandbook is the brand those workflows answer to.
Brandbook’s rules are machine-readable, so colours, voice and imagery rules can feed straight into prompts.
Approved outputs land in the Brandbook Library, checked, versioned and ready to share.
Side by side.
One tool generates, the other governs. Here’s how they compare.
Where Figma Weave is great.
Turn a one-off prompt into a repeatable workflow anyone on the team can run again.
Bring different image and video models together and pick the best one for each step.
Mix generation with editing steps to shape exactly the output you want.
Use them together.
Build the pipeline in Weave. Let Brandbook set the rules going in and check what comes out.
Your pipeline generates images and video, with brand rules from Brandbook in the prompts.
Outputs are checked against the brand, approved by reviewers and stored with their versions.
Approved finals go out to every channel, with the rules every AI tool follows.
Questions.
Is Figma Weave the same as Weavy?
Yes. Weavy was acquired by Figma in 2025 and is now called Figma Weave.
Can Brandbook generate images too?
Create makes everyday on-brand content, like social posts and posters. For complex multi-model pipelines, Weave is the better tool, and Brandbook keeps the results on-brand.
How do I check what Weave makes?
Drop outputs into Check, or upload them to the Library, where every upload is brand-checked automatically. You get On-brand, Needs a look or Off-brand, with the reason.
Generate in Weave. Stay on-brand with Brandbook.
Paste your website. Get a living brand system your whole team and every AI tool can follow.
Comparison based on publicly available information, checked October 2026. Features change — tell us if something’s out of date.