Brandbook vs Cuttable

Cuttable is an AI creative agency that makes Meta ad creative for growing brands, done for you and built for performance. Brandbook is your brand’s system of record: the rules your whole team and every tool follows, well beyond Meta ads.

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Cuttable: what it’s forDone-for-you Meta ads

Facebook and Instagram ad creative
Volume for testing, made for you
Focused on ad performance

Brandbook: what it’s forYour brand, for everyone

Rules your team and AI tools follow
Checks every draft, from any source
Library, approvals and a public brand book

The short version.

Want ads made for you? Cuttable.

If you want a steady flow of Meta ad creative without building it in-house, a done-for-you service like Cuttable fits.

Want one source of truth? Brandbook.

Brandbook is where your brand lives for every person and tool: posters, posts, emails, decks and ads alike.

Best together.

Share your Brandbook with Cuttable as the brief, then check and store the ads they deliver alongside everything else.

Side by side.

Feature

Brandbook

Cuttable

Your brand rules in one place

Brandbook✓ YesLogo, colour, type, voice and imagery, built from your website.

CuttablePartlyLearns your brand for the ads it makes.

Every ad brand-checked (from any tool)

Brandbook✓ YesChecks drafts from any tool, agency or person.

Cuttable—Reviews its own work, not your whole team’s.

AI actor / UGC video ads

Brandbook—Not an AI actor studio. Bring those videos in to check.

CuttablePartlyMeta creative is the focus; ask them about video.

Meta ad creative at volume

BrandbookPartlyCreate makes everyday ads; volume testing isn’t the focus.

Cuttable✓ YesIts core: done-for-you Meta ad creative.

Static & social ads on-brand

Brandbook✓ YesCreate uses your rules, then checks the result.

Cuttable✓ YesFor the Meta ads it produces for you.

Asset library & sharing

Brandbook✓ YesEvery asset checked, tagged, versioned and shareable.

CuttablePartlyDelivers creative to you; not a team library.

Approvals & version history

Brandbook✓ YesNamed approvers, versions you can compare and restore.

CuttablePartlyFeedback on its own ads, as an agency would.

Public brand book

Brandbook✓ YesA shareable microsite for partners and suppliers.

Cuttable—Not what it’s for.

Works with Claude/ChatGPT via MCP

Brandbook✓ YesClaude, ChatGPT and Cursor read your rules directly.

Cuttable—A service, not a tool your AI connects to.

Where Cuttable is great.

Done for you

No briefs to a freelancer, no tools to learn. Creative arrives ready to run, which suits lean teams.

Built for Meta

Focused on Facebook and Instagram ad formats, where many growing brands spend most of their budget.

Performance mindset

Creative made to be tested and iterated, with an eye on what actually moves results.

Use them together.

Cuttable makes your Meta ads. Brandbook is the brief they work from and the check everything passes through, alongside your own team, offices and other tools.

Satin blazer over orange, a drink in hand

Questions.

Is Brandbook an agency?

No. Brandbook is software your team uses to hold, share and check your brand. Cuttable is a service that makes ads for you. They solve different problems.

Can I give Cuttable my Brandbook?

Yes. Share your public brand book link so they work from the same rules as everyone else, then check what they deliver in Brandbook.

What if we only run Meta ads?

A done-for-you service may be all you need. Brandbook earns its place once more people, offices or AI tools make things in your brand.

One brand, every channel.

Paste your website and Brandbook builds your brand system in about a minute. Share it with your team, your tools and your agencies.

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Comparison based on publicly available information, checked October 2026. Features change — tell us if something’s out of date.