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Brandbook vs Arcads

Arcads makes UGC-style video ads with AI actors. Brandbook is your brand layer: the rules every tool follows, a check on every ad from anywhere, and a library with approvals. If you need AI actors, use Arcads, then run what it makes through Brandbook.

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Arcads: what it’s forAI-actor video ads
  • UGC-style videos from a script
  • AI actors and avatars on camera
  • Lots of variations to test
Brandbook: what it’s forYour brand, everywhere
  • Brand rules every tool can read
  • Checks every ad, whatever made it
  • Library, approvals and everyday ads

The short version.

Need AI actors? Arcads.

For UGC-style video with AI actors talking to camera, Arcads is built for exactly that. Brandbook doesn’t try to be an actor studio.

Need it on-brand? Brandbook.

Brandbook holds your logo, colour, type, voice and imagery rules, and checks every ad against them before it goes out.

Best together.

Make video in Arcads, static and social in Brandbook Create, and send everything through one brand check and one library.

Side by side.

Brandbook
Arcads
Your brand rules in one place
Brandbook✓ YesLogo, colour, type, voice and imagery, built from your website.
Arcads—Built for making ads, not holding guidelines.
Every ad brand-checked (from any tool)
Brandbook✓ YesChecks drafts from any tool, agency or person.
Arcads—Makes ads; doesn’t check ads made elsewhere.
AI actor / UGC video ads
Brandbook—Not an AI actor studio. Bring those videos in to check.
Arcads✓ YesIts core: AI actors delivering your script.
Meta ad creative at volume
BrandbookPartlyCreate makes everyday ads; volume testing isn’t the focus.
Arcads✓ YesMany video variations for paid social testing.
Static & social ads on-brand
Brandbook✓ YesCreate uses your rules, then checks the result.
ArcadsPartlyVideo-first; brand rules are up to you.
Asset library & sharing
Brandbook✓ YesEvery asset checked, tagged, versioned and shareable.
ArcadsPartlyKeeps what you make inside Arcads.
Approvals & version history
Brandbook✓ YesNamed approvers, versions you can compare and restore.
Arcads—Not a brand approvals workflow.
Public brand book
Brandbook✓ YesA shareable microsite for partners and suppliers.
Arcads—Not what it’s for.
Works with Claude/ChatGPT via MCP
Brandbook✓ YesClaude, ChatGPT and Cursor read your rules directly.
Arcads—Not a published feature at time of writing.

Where Arcads is great.

AI actors on demand

Realistic, UGC-style presenters without casting, crews or shoot days. Hard to match if that’s the format you need.

Fast creative testing

Swap hooks, scripts and actors quickly, so performance teams can test many angles on paid social.

Script to video, simply

Write the script, pick an actor, get a video. A focused tool that does one job well.

Use them together.

Ads come from everywhere: Arcads, Brandbook Create, your agency, a quick Canva design. Brandbook checks each one against the same rules, then files the approved version in your library.

Woman in red sunglasses and purple gloves▶ 0:30
Arcads video
Friends lying in a summer field
Brandbook Create
Woman stretching, arms over her head
Studio Sundry
Purple metallic boots kicked up off a green sofa
Canva design
Brand checkChecked against Late Club v1.3
Arcads video✓ On-brand
Create post✓ On-brand
Agency posterNeeds a look
Canva storyNeeds a look
Everywhere
LibraryMetaInstagramWebsite

Questions.

Can Brandbook make AI actor videos?

No. Brandbook’s Create makes everyday static and social ads in your brand. For AI actors and UGC-style video, use Arcads and check the results in Brandbook.

How do Arcads videos get checked?

Upload or drop them into Check or Library. Brandbook reviews the copy, captions, colour and logo use against your rules and marks each one On-brand or Needs a look.

Do I need both?

Only if you run AI-actor video. If your ads are mostly static and social, Brandbook covers making, checking and storing them.

Keep every ad on-brand.

Paste your website and Brandbook builds your brand system in about a minute. Then check your next Arcads video against it.

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Comparison based on publicly available information, checked October 2026. Features change — tell us if something’s out of date.